Aviva Zero

Noticing upcoming Design System updates and inspired by the opportunity for a cleaner experience, I reviewed the Quote Summary page for clarity and readability. The analysis showed that the information architecture wasn’t doing the job, key details weren’t scannable, cognitive load was high, and users couldn’t act quickly. I restructured the layout so customers could grasp essentials at a glance and move confidently to the next step.

I created five Quote Summary concepts exploring how the page should adapt when customer data was or wasn’t passed through from aggregators. Each option reorganised driver details, vehicle information, and policy specifics into logical, card-based groupings to improve scanability. I also removed the decorative car illustration—which added no value and wasted space—to deliver a cleaner layout that highlighted essential details and clarified the next actions.

I presented the concepts to the Product Team, and we A/B tested the variations to identify which design delivered the strongest optimisation and conversion uplift.

I iterated on the initial designs based on feedback, adding a clear monthly-vs-yearly comparison so customers could make a fair, informed choice—regardless of the preference captured on the aggregator site. This allowed customers to change from monthly to yearly (and vice versa) at the point of sale

Quote Summary Page

Using Figma’s Dev Mode, I marked the work as ready for build, though throughout the whole process, I held calls and demos with the development team, ensuring the designs were feasible to deliver.

Following some requirement changes, I ran a multi-disciplinary ideation session to work on features to support the requirements

Redesign

I redesigned the landing page following the workshop and included a number of features such as search and the ability for users to submit multiple claims.

After a review with the team, it was decided that for MVP we would simplify the design and add search and multi-claim functionality to the backlog.