Product Designer | 👨🏾💻
I joined the Innovation team to design a new financial-planning proposition, leading end-to-end concept design across native mobile and mobile web. I explored how generative AI and voice interaction could help customers model life goals, simulate scenarios, and receive automated recommendations. Working closely with data science and engineering, I aligned the experience with the AI strategy, mapped ecosystem capabilities, and shaped the foundations for AI-assisted planning. I delivered user research, competitive insights, and high-fidelity concepts that informed senior decisions and strengthened the proposition’s strategic direction.
Product Designer | 👨🏾💻
I worked within the UCD team during a period of rapid product growth across Aviva Zero and Simple Wealth, serving as a lead designer across several high-impact workstreams. I owned end-to-end design for mobile web and native app journeys—reimagining the Quote Summary experience (driving a £500k YoY uplift) and redesigning New Business, Renewals, and Mid-Term Adjustments to lift clarity, conversion, and post-purchase flexibility. I also contributed accessible components to the Design System and partnered tightly with engineering and product to ship WCAG-compliant experiences at pace.
Senior UX / UI Designer | 👨🏾💻
I worked within NatWest's Retail Banking team as the sole designer on a re-platforming initiative for the Current Account application journey, owning design across multiple variants while simultaneously meeting new Consumer Duty requirements. I led the end-to-end redesign of the marketing preferences experience — from information architecture through to a dual-methodology research programme spanning qualitative and quantitative studies — producing the evidence base that got the change signed off and shipped. I also harmonised the brand refresh across the journey, contributed to the Design System as the SAO platform champion, and extended my remit into team capability building, apprentice mentorship, and senior stakeholder engagement.
Product Designer | 👨🏾💻
I spent 11 months at British Airways as a Product Designer, serving as the sole designer for the Help product during a major Design System refresh. I redesigned the CR Portal landing experience and delivered key features within the claims journey.
UX Designer | 👨🏾💻
I spent 3.5 years at Barclays as a UX Designer, leading end-to-end design on multiple projects within a small, high-ownership team. I drove discovery, conducted user research and analysis, ran ideation workshops, and delivered the final experience designs.