Design Task
The ask was simple: redesign and improve any feature from an app of my choice. I chose the Nike Running Club Activity tab — a feature I use often and one that consistently fails to answer a basic question for runners: am I actually improving?
I mapped the experience from my own use and validated it with another runner. We both hit the same friction — the most valuable metric, Splits, was buried behind a “More details” tap and extra scrolling. So I pulled Splits forward into the primary view, giving runners immediate performance insight without the hunting.
I also designed a Recovery module, showing how long until the next recommended run, with integrated Nike Training Club exercises and relevant articles — turning the Activity tab into a hub that connects performance, recovery, and the broader Nike ecosystem.
African Ancestry
UX Consultant | 🕵🏾♂️
The ask was to define a solution and craft an immersive experience that would help customers connect with their heritage in a way a results certificate never could — something emotional, memorable, and deeply informative.
I shaped the experience around narrative, not data. I explored how storytelling, sensory cues, and contextual visuals could turn ancestry information into something you feel, not just read. I mapped the end-to-end journey, identified the emotional peaks, and designed concepts that revealed heritage through immersive scenes, guided moments, and layered insights that gave users a richer sense of identity.
The work provided a clear direction for how the product could move beyond static results and become an experience that genuinely resonates with people on a personal level.
To define the right direction, I pulled the whole ecosystem together — the Co-Founder, Ops Manager, developers, previous third-party designers, and a junior team of designers and analysts. I ran a series of workshops and working sessions to surface context, constraints, and institutional knowledge.
I dug into their data and customer insights to understand the existing journey end-to-end and where the experience fell short emotionally and narratively. Using HMW statements, I reframed the current product and re-imagined it as an immersive, story-led journey — one that could be powered through APIs, external platforms, and rich audio-visual layers unique to their offering.
This became the foundation for a product vision that went beyond incremental improvement and pushed toward an immersive experience unlike anything currently in the market.
Bantu
Product Consultant | 🕵🏾♂️👨🏾💻
I joined a London FinTech as a product consultant to help redefine and redesign their payments solution. I led the entire design process end-to-end, from discovery through to delivery, and brought in a Junior Designer whom I managed throughout the project. I shaped the problem space, ran user and stakeholder discovery, built the new design direction, and delivered the core flows and interface patterns that anchored the refreshed payments experience.
We began with a competitive analysis to understand where the product could fit in the market. From there, I kicked off mixed-method research — surveys and user interviews — to test viability and uncover the real pain points people face when communicating about money, pooling funds, and transacting together.
I translated the insights into Personas and an Experience Map, which became the backbone of a workshop I led with the team. Using HMWs, Crazy 8s, voting, and prioritisation, we co-created a direction that balanced the business objective with genuine customer need.
I then designed the full end-to-end experience, produced the screens, and prototyped key journeys for testing. After running user testing, I compiled the findings into a report, guided the prioritisation of changes, and iterated the designs based on the insights.
Once the updated concepts were complete, I produced a handover pack that equipped the Bantu team with everything they needed to move toward fundraising and early build discussions.
Nike HOOPS CLUB
UX Consultant | 🕵🏾♂️
I developed a basketball app concept built around Nike’s tech ecosystem and partner network, and pitched it to several Senior Product Leaders across Nike EMEA. The vision showcased how Nike could extend its performance, community, and commerce capabilities into a new, basketball-focused experience.
I interviewed and surveyed basketball players across levels, along with agents and trainers, to uncover gaps in skills development, access to quality training, and the visibility athletes need to progress.
From these insights, I shaped a solution that delivered NBA-level skills training, trackable strength and conditioning, world-class recovery, and a competitive community layer — all designed to democratise elite basketball development regardless of geography.
The concept leveraged Nike’s partnerships and technology ecosystem to make high-performance coaching and progression accessible to every athlete, not just those with proximity to pro-level resources.