Design Task
I was asked to do a design task for an interview. The task was to redesign and improve a feature from an app of my choice.
I chose to redesign the Nike Running Club Activity tab feature. As users, my friend and I have similar issues in which we cannot easily see whether we are improving our runs on the app’s Activity tab.
I chose to bring the “Splits” data forward as it was hidden behind a “More details” button, which adds another click and further scrolling. By bringing it forward, the user has more useful data upfront when looking at their run metrics.
I also added a recovery module where users can see how long they have before they run again. It also includes suggested Nike Training Club exercises that would be useful for recovery, and some useful articles — leveraging the broader Nike ecosystem.
African Ancestry
UX Consultant | 🕵🏾♂️
I was asked to come on board to define the solution and help create an immersive experience that allowed customers to have more of a connection with their heritage in a way that would provoke emotion and provide information about their heritage that one wouldn’t get on a certificate of results.
I arranged a number of meetings and workshops with the Co-Founder, Operations Manager, Developers, other 3rd Party Designers who had worked with them on the previous iteration of the project, and a junior team consisting of a designer, and analysts.
I looked through some of their data and their customer insights and got an understanding of the customer journey.
I used HMW statements to re-imagine the present product experience in a way that enabled the desired immersive experience, leveraging APIs, other technology platforms, audio-visual resources, and their unique offering to deliver something that has not yet been seen like this in the market.
Bantu
Product Consultant | 🕵🏾♂️👨🏾💻
I was brought on as a product consultant to help a start-up FinTech based in London redefine and design its payments solution. I led the full Design process from discovery to delivery, whilst managing a Junior Designer I brought onto the project.
We conducted Competitor Analysis to understand the market fit for the product, following this I kicked off some research where I used a combination of surveys and user interviews to understand the viability of the product as well as the pain points consumers have with their current experience of communicating about, pooling and transacting money.
Following research, I created Personas and Experience Map which facilitated the workshop I led to help us understand how we may solve the consumer problem and develop a product that the Bantu team could be confident in.
Using a combination of HMWs, Crazy 8s, and some voting and prioritising, we collaboratively came up with a product that would address the business objective as well as the customer need.
I then designed the full experience flow and screens, and then prototyped segments of the experience for user testing.
After conducting the user testing, I developed a report to present to the Bantu team, following which we then prioritised which feedback items to address, and where we would iterate the designs.
Having iterated the designs according to the research insights, I provided a handover pack to the Bantu team, so they could begin to go and raise funding for their product.
Nike HOOPS CLUB
UX Consultant | 🕵🏾♂️
I pitched a basketball App
I interviewed and surveyed a number of basketball players (at various levels), agents, and trainers to understand the gaps in the skills development provision, basketball-specific training their needs, and their goals.
Through ideation, I defined a solution that would provide NBA-level skills training, provide athletes greater visibility, and enable strength and conditioning, as well as world-class recovery in a trackable way. The solution would also create a sense of community, and healthy competition with other users; ultimately equalising access to elite basketball skills development across geographies for all levels.
This would be done by leveraging Nike’s partnership and technology ecosystems.